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| Overview |
Known
as the “Gateway to the Peninsula”, Daly City is located
at the northernmost edge of San Mateo County adjacent
to San Francisco and extends from the Pacific Ocean on
the west to nearly San Francisco Bay on the east.
Daly City, central to two of the Bay Area’s major
job growth zones of San Francisco and San Mateo counties,
has become a regional hub for retail, healthcare and small
business. Because
of its central location, diversified economy, excellent
transportation links, and a growing young and productive
labor force, Daly City’s future for economic growth is
bright.
Daly City’s extensive transportation
infrastructure includes Highways 101 and 82, Interstate
280, and the Bay Area Rapid Transit (BART) system.
Interstate 280, which bisects Daly City, is a
primary transportation corridor linking San Francisco
with San Mateo and Santa Clara counties.
Daly City is approximately eight miles south
of downtown San Francisco and the San Francisco International
Airport is just nine miles from the City; both are easily
accessible by freeway or BART. Daly City is also served by the San Mateo and San Francisco
transit systems.
Among the City’s newer projects
taking advantage of its central location and superior
accessibility is Pacific Plaza.
The first two phases of this award-winning mixed-use
project features: a) a 352,000 square foot, Class A,
office building, b) a twenty-screen Century Theatres
cinema complex, and c) about 23,000 square feet of street
level retail near the movie theatre complex.
Phase III is planned for development of more
Class A office space and Phase IV is planned for a full
service hotel.
This project has been a marketing
success with rapid leasing of the office space and the
movie theatre achieving among the highest grossing sales
of Bay Area theaters.
With its proximity to BART, Sam Trans and San
Francisco Muni, Pacific Plaza is a project that also
encourages public transit and provides easy access to
the San Francisco International Airport.
Pacific Plaza has won the following
awards:
‡
November 2002: Metropolitan Transit Commission’s
Award of Merit
‡
March 2003: California Redevelopment Association’s
Award of Excellence
‡
April 2003: San Francisco Business Times:
Best Project – Community Impact /Suburban
Daly City’s retail sector continues
to flourish as population growth adds to the already
high demand in the area.
Three major regional shopping areas are within
the City: a) The Mission Street retail corridor, which
borders San Francisco; b) Serramonte Center, a 860,000
square-foot regional shopping center located on Interstate
280; and c) Westlake Shopping Center, another regional
shopping center of 620,000 square feet that is currently
undergoing extensive renovation.
Taxable retail sales are among the highest and
fastest growing of all metropolitan areas in the county.
In total, Daly City boasts approximately 3.1
million square feet of retail space.
Medical services are another important
aspect of the Daly City economy.
Seton Medical Center is the City’s largest employer
with over 1,500 employees.
This is an acute care hospital with 357 beds.
Its reputation as one of the leading medical
facilities in the country has encouraged the development
of additional clinics and laboratories adjacent to or
near the hospital.
These include the Seton Medical Office Center,
San Francisco Heart Institute, the Spine Care Medical
Group, the San Francisco Neuro-Skeletal Imaging Center,
and the Physician’s Medical Center.
Among the newest additions to Daly City’s health
care field is Kaiser Permanente with 130,000 square
feet of medical offices and clinics in a new building
at 395 Hickey Boulevard near Interstate 280.
A considerable amount of Daly City’s
economic growth is attributed to its young, skilled
and productive labor force.
Six colleges or universities are within a ten-mile
radius, and twelve more are within a 50-mile radius.
According to the latest Census, nearly 78% of
the City’s population is over eighteen, only 12% are
of retirement age and the median age is 35.
Of Daly City’s total labor force, approximately
half are working in local jobs--a participation rate
close to 50%.
To nurture the growth of the City’s labor resources, small
business development has become a focus of the City’s
economic development program.
The Daly City Business Center is operated by the
City and provides a full range of support services and
amenities, with everything already in place to give your
business the best possible foundation for future success.
The Center offers plenty of human support from other businesses
throughout the community. The Enterprise Center, located
within the Business Center, provides business counseling
and technical assistance for all small businesses in Daly
City. |
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| Daly
City's Demographic and Economic Base
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| Population |
Daly
City has experienced a significant increase in population
over the last four decades with a steady increase of
over ten percent growth in the past ten years.
According to the California Department of Finance,
Daly City has a current population estimated at 103,269,
which makes it San Mateo County’s largest city by population.
The City is expected to remain in this position
for the next twenty-five years according to the Association
of Bay Area Governments (ABAG).
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| For
a summary of Daly City's 2000 census population, click
here. For more detailed census information, visit
the U.S.
Census Bureau website--your source for population, housing,
economic, and geographic data. |
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| Labor
Force and Major Employers |
Daly City has a labor force of 51,850 (mid-2004 estimate).
Based upon ABAG’s estimate of 25,320 local jobs, this
equates to a participation rate of about 49%.
Approximately 51% of Daly City’s employed labor
force works in San Francisco, about 17% work in either
Daly City or South San Francisco and the remainder work
in other Bay Area communities. As of mid-2004, Daly City posted an unemployment rate
of 5.3%, below the 6.1% statewide rate.
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| Daly
City Employment |
Daly
City's economy is highly diversified, ranging from professional
service providers to retail and wholesale trade and manufacturing. |
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| Major
Employers in Daly City |
|
Company |
Type of Business |
Employees |
|
Seton
Medical Center |
Medical
Services |
1,580 |
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Jefferson
School District |
Education |
1,418 |
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City
of Daly City |
Government |
775 |
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Target
@ Serramonte |
Retail
center |
610 |
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U.S.
Postal Service |
International
Mail Facility |
584 |
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Cow Palace |
Event Center |
548 |
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Genesys Telecommunications Lab. |
Telecommunications software |
380 |
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St. Francis Convalescent |
Health Care |
350 |
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Macy’s |
Retail
center |
300 |
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Average
Income and Households |
According to the Association of Bay Area Governments (ABAG)
“Projections 2005”, the mean household income for
2005 in Daly City is anticipated to be $86,100, compared
to San Francisco’s $86,000, San Mateo County’s $114,100;
and the Bay Area’s $89,100.
Household size has increased in Daly City from
2.8 persons per household in the 1990 Census to 3.3 persons
per household in the 2000 Census.
However, the most recent estimates from the California
Department of Finance (1/1/2004) show that the average
household size in Daly City remains unchanged from the
2000 Census. |
Ethnicity |
Daly City has a varied ethnic composition with the distinction
of having the second largest Asian community in the United
States. In
a comparison of cities with a population of 100,000 or
more, the 2000 Census showed that the top two cities with
the highest Asian population are Honolulu and Daly City.
Daly City’s ethnic mix is shown as follows: |
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| Housing |
One
of Daly City's greatest assets is its affordably priced
and conveniently located quality housing. Many homes have
spectacular views of the Pacific Ocean, the San Francisco
Bay or some of the most picturesque golf courses in the
country--the Olympic Club-Lakeside, the San Francisco
Golf Club and Lake Merced Golf and Country Club.
Daly
City has approximately 31,600 residential housing units
according to the California Department of Finance. Of
these units, slightly over 50% are single-family detached
homes. according to the California Association of
Realtors, the median home sale price in Daly City has
averaged approximately $585,000 over the last six months
of 2004. This is competitively lower than the median
sales prices of $660,000 and $677,300 reported for San
Mateo And San Francisco counties respectively over the
same period.
According
to public records, Daly City has approximately 6,900 apartment
units that are studios, one-bedroom or two-bedrooms.
The estimated total stock of Daly City apartment units
is less than 8,000, including units that are three-plus
bedrooms. Over the last six months in 2004, asking
rents have generally ranged from $850 to $1,250 per month
for one-bedroom units and from $1,100 to $1,700 per month
for most two-bedroom units.
Daly
City has also been nationally recognized for promoting
the safety of its existing housing supply through its
award winning Project Homesafe and its progressive second-unit/bonus
housing ordinance. The ordinance encourages the legalization
of owner-occupied homes with in-law/secondary units. Over
2,000 Project Homesafe permits have been issued since
the beginning of the program.
The
City also sponsors a housing rehabilitation loan program
through its Department of Economic & Community Development.
Since 1983, 430 loans/grants averaging $10,000 have been
granted for home repairs and modifications.
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| Transportation |
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Air Travel: The
San Francisco International Airport (SFO) is located
about 9 miles to the south or a 15-minute ride from
the Daly City BART station. SFO has 58 passenger carriers.
The Oakland International Airport (OAK) is located
about 26 miles to the east and has 12 passenger carriers.
OAK is about 34 minutes from Daly City by motor vehicle
(non-commute hours) or about 60 minutes by BART and
BART Shuttle.
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Motor Vehicle Travel: Two major freeways serving
Daly City are U.S. Highway 101 and Interstate 280.
Interstate 280 essentially bisects Daly City geographically
as well as in terms of the areas with the highest
commercial and residential density. Interstate
280 is less congested than U.S. 101 and therefore
offers a preferred route into San Francisco (and locations
further north and east) as well as southern peninsula
locations.
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Public
Transportation: As stated for “air travel”,
Daly City is served by the
Bay Area Rapid Transit District (BART)
system,
which provides access throughout the East Bay, San
Francisco and the San Francisco International Airport.
BART also has an intermodal station at Millbrae that
allows BART riders to access Cal Train that offers
connections with San Jose and beyond. Daly City
has two BART stations.
The
San Francisco Municipal
Railway
(MUNI)
and the San
Mateo County Transit District (samTrans)
also serve Daly City. Bus service is provided
throughout the City and converges at the Daly City
BART stations and at the top of Mission Street (“Top-of-the-Hill”)
at John Daly Boulevard.
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| Quality
of Life |
Daly
City offers a wide variety of recreational activities.
Daly City's scenic seven-mile coast is accessible to the
public. San Bruno Mountain, with 2,063 acres of diverse
park land, offers spectacular views of the entire Bay
Area and the Pacific Ocean. Lake Merced Golf and Country
Club is located within Daly City and the Olympic Club-Lakeside
and the San Francisco Golf Club are adjacent to Daly City's
northern boundary. The City's Parks and Recreation Department
offers more than 2,000 classes in activities that include
ballroom dancing, quilting, first aid, and various intramural
sports. Over 15,000 adults participate in these classes
and more than 260 teams compete in the youth sport leagues.
Daly City's Public schools fall within certain districts
that have local district administrators and elected school
boards.
There
are three elementary (grades K-8) school districts serving
Daly City: Brisbane, Bayshore, and Jefferson Elementary.
Jefferson Union High School District, the largest school
district, serves most of Daly City's grade 9-12 students,
as well as Brisbane, Bayshore, Colma, and portions of
San Bruno and the City of Pacifica. The South San Francisco
Unified School District also serves residents in the Serramonte
area of Daly City.
There
are also several private and parochial schools accessible
and convenient to Daly City residents beginning with preschool
through graduate school.
Six
colleges or universities are located within a ten mile
radius of Daly City and an additional twelve colleges
or universities are located within a fifty mile radius,
including U.C. Berkeley, Stanford, San Francisco State
University, and U.C. San Francisco. |
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| Current
and Future Developments |
Growth
opportunities exist for new and existing businesses to
enjoy the synergy and provide services to many projects
that are currently under development in Daly City. Some
of these projects are briefly summarized as follows:
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Pacific
Plaza: A
three-phase mixed-use development composed of approximately
663,000 s.f. office and retail space, a 20-screen
(3,950 seat) cinema, and a hotel. Located next
to the Daly City BART station, this project is expected
to generate over 3,000 new jobs when completed.
Currently, the first two phases of this award-winning
mixed-use project have been completed. Phase
I features a 350,000 square foot, nine-story Class
A, office building. Phase II features a twenty-screen
Century Theatres cinema complex and about 23,000 square
feet of street-level retail near the movie theatre
complex. This project has been a marketing success
with rapid leasing of the office space and the movie
theatre achieving among the highest grossing sales
of Bay Area theaters. Phase III is planned for
development of 270,000 s.f. of Class A office space
and Phase IV is planned for a ten-story full-service
hotel.
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Landmark:
This is a two-phase office,
retail and residential development. The first
phase will consist of approximately 17,000 s.f. of
retail space along Mission Street and 95 residential
condominiums. At least 15% of the residential
units will be provided as affordable housing units.
The first phase will also include 395 off-street parking
spaces to serve employees, customers, residents, and
visitors of the War Memorial Community Center.
A portion of the parking spaces will be available
for the second phase of the project. The second
phase is proposed for approximately 76,000 s.f. of
office and retail space when supported by the market.
The Landmark project is anticipated to commence construction
in the spring of 2005.
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Serramonte
Corporate Center:
Located
at Hickey Boulevard and Interstate 280, this 130,000
s.f. medical building is the new home of Kaiser Permanente.
The building was completed in the fall of 2003 and
has medical office and clinics.
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Westlake
and Serramonte Shopping Centers:
Both
of these regional shopping centers undertook major
renovation/expansion programs. Westlake, undergoing
a major redesign and refurbishment program, is negotiating
with several national tenants with the focus on expanding
the market attraction and neighborhood services.
Serramonte Shopping Center has undergone a face-lift
with attractive interior improvements.
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| City
Finance and Taxes |
| Retail
Sales Tax |
State
share |
County |
County
Transit |
City |
Total |
| 6% |
0.25% |
1% |
1% |
8.25% |
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| Payroll
Tax |
0% |
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| Parking
Tax |
0% |
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| Transient
Occupancy Tax |
10% |
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| Bond Rating: |
Moody’s
Investor’s Services Inc.: |
Aaa |
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Standard
& Poor’s Corporation: |
AAA |
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(Daly City has no significant outstanding public
assessment bonds) |
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| If
you are a new or existing business interested in locating
or relocating within Daly City, please visit Commercial
Opportunities where you will find opportunities to rent,
purchase, or list available commercial space. |
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